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Bertha Ronzone
April 16, 1885 -
November 5, 1969
Ronzone's Department Store was well known throughout Nevada
until the 1970s. Bertha Ronzone was the matriarch of the family,
known as “Mom” Ronzone. It was her insight that allowed
the family to build a successful chain of stores around the state.
Ronzone married her husband, Attilio Ronzone, in 1901. The newlyweds
moved to Alaska to start a business, but were swindled by their partner
before they arrived. They stayed in Alaska for two years with their
first child and then moved to Nevada around 1903. The Ronzones moved
around central Nevada, living in Manhattan, Tonopah and Goldfield,
but eventually settled in Manhattan where Bertha Ronzone began working
as a laundress for the miners. While washing the miners' clothes
Ronzone realized that they were in need of new clothing and thought
that a department store would be successful. She brought clothing
back from a trip to Oakland and began selling them to the miners
and made a large profit, as they were desperate for new clothing.
It was out of that idea that Ronzone's department store was
born.
Ronzone lacked the funds needed to start her business, but was able
to secure a $500 loan from George Wingfield to open the first store
in Manhattan in 1917. Ronzone moved the store to Tonopah in 1923
when the Manhattan mines went bust. In 1929, she and her husband
moved the business to Las Vegas prompted by news of the dam to be
built near the new city. After her husband's death in 1938,
Ronzone's son joined her in the family business. In 1939, the
Tonopah store closed, but the family expanded their chain to northern
Nevada in 1943. One of the Ronzones' final accomplishments
was the opening of a Ronzone's in the new Boulevard Mall in
Las Vegas in 1968. The stores were later sold and the store in the
Boulevard became Diamond's and later a Dillard's department
store.
Bertha Ronzone was active in the Las Vegas community from the time
she and her husband settled in the valley. She worked hard to help
her church, the Las Vegas Church of Religious Science. She was named
a Distinguished Nevadan in 1967 and received awards from various
business groups and her church. Ronzone continued working with the
stores until her death in 1969.
For further biographical information:
- “Rites Friday for Mrs. Bertha Ronzone.” Las
Vegas Review Journal. 06 Nov. 1969: 1.
Photo courtesy of UNLV Special Collections. May not be reproduced
without special permission of UNLV Special Collections
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